FOCUS ON EXPORT: Advanced SEO & GEO Programme - Driving Online Sales and Export Growth

This intensive six-workshop online programme is designed for established businesses with active e-commerce operations seeking to enhance their digital visibility and international reach through advanced SEO and GEO (AI) strategies.

Participants will gain in-depth knowledge of “AI-First” SEO strategies, with a focus on increasing online sales and improving export capability by leveraging AI to the max in their SEO initiatives.

We will cover a wide range of topics, including:

• Search Behaviour & Funnel Targeting – Understanding user intent and optimizing content for conversion.
• Indexing & Site Architecture – Structuring websites for optimal traditional SEO crawlability and AI/LLM training data to acquire a brand presence in AI search results.
• Authority Building & Link Analysis – Enhancing organic and AI ranking ability with targeted link acquisition.
• Sitemaps & Structured Data – Improving discoverability, optimising crawl budget and improving rich result eligibility.
• Geo-Targeting for Export Markets – Implementing international SEO best practices, including several recent changes which very significantly open up new opportunities for international reach.
• Google Search Console Mastery – Leveraging insights and tools for technical SEO improvements.
• Competitor SEO Analysis – Benchmarking and identifying opportunities for growth.
• AI-driven results and SEO / GEO Trends & Algorithm Updates – Staying ahead in a constantly evolving search landscape.
•  

This programme is delivered online and is tailored for companies ready to scale their digital presence and expand into new markets.

Programme dates:

Workshop 1: Tuesday 24th March, 9.30am-12.00/12.30pm

Workshop 2: Tuesday 31st March, 9.30am -12.00/12.30pm

Workshop 3 (Q&A1 dedicated): Thursday, 2nd April 9.30am-11.00/11.30am

Workshop 4: Tuesday 7th April, 9.30-12.00/12.30pm

Workshop 5: Tuesday 14th April, 9.30-12.00/12.30pm

Workshop 6 (Q&A2 dedicated): Thursday 16th April 9.30am-11.00/11.30am

Programme times:

Tuesdays:  9.30am start, finishing at 12/12.30pm

Thursday Q&A’s: 9.30am start, finishing at 11/11.30am

CLIENT TESTIMONIALS: 

I attended the Advanced SEO Programme for Export Development delivered by John Coburn on behalf of LEO Kildare.

While some aspects of the programme were complex in nature, John made the content engaging, practical and easy to follow. His ability to explain SEO and GEO strategies in a clear, relatable way made a real difference.

John also provided us with invaluable resources after each session, which have been extremely beneficial in applying what I have learned to my own business.

Overall, the course was excellent value for money and has given me practical insights and tools that will support my business as I continue to grow and reach new markets in Ireland and the UK.

I would highly recommend John to anyone looking to strengthen their SEO and expand their reach.

EDEL WALSH, https://edelwalsh.ie/

Our local Enterprise board delivered a 4 week course in SEO and GEO that was second to none. It's not often you meet someone with such a level of expertise in their subject matter as John. Every sentence he spoke was another nugget of SEO gold. Thank you John for sharing so much knowledge and to Claire for organising the course. 

KEVIN CONNOLLY, https://healthyliving.ie/

I did LEO Digital Marketing training years ago and I cannot believe how the world of SEO has changed! My sales have dipped and I am wondering now if it is due to this shift so I am very excited to put into practice what John has taught us. It definitely isn’t an easy topic to get your head around but John makes it crystal clear in the way he delivers it and goes through it step by step.

I wouldn’t hesitate to recommend this course as the amount I have learnt is huge.  John is a terrific trainer and SO knowledgable in the world of SEO/GEO. He is in no way a gate keeper and has answered all the questions he has been asked (and believe me I have asked many). His humour and approach has made this course very enjoyable. I’ll look forward to doing another course with John in the future.

MAY PHILLIPS, https://myweddingshop.ie/

Taking John Coburn’s Advanced SEO/GEO for Export course was one of the best investments we made towards improving our online presence. John’s deep expertise and clear teaching style transformed how I approach digital strategy. The course provided actionable insights into advanced SEO and GEO tactics that helped us expand our online reach and attract international clients. I particularly valued the focus on strategic development — not just quick fixes, but long-term, scalable growth. The practical exercises and real-world examples made the learning instantly applicable. Thanks to John’s guidance, our export visibility and search performance have improved dramatically. Highly recommended for serious marketers! 

JAMES MCALISTER, https://polylok.eu/

I just completed the LEO course on SEO and GEO for export growth. This was an excellent course, full on insights and practical useful information. The material was dense however the pacing and ability to ask questions made it accessible. The fact that we can rewatch the recorded videos is a great help and I definitely get more from the second viewing.  John's deep expertise was apparent throughout  - questions from the participant led us to other relevant tangents.  I feel I am better equipped to develop and implement an SEO and GEO strategy. Thanks to the LEO for providing such useful resources. 

CAITLIN GARDINER, https://physiotherapyworks.ie/

Places are extremely limited and booking is essential.

A link to join online will be issued in advance on the programme.